Our Best Answer Is:

Since 2004, Melissa brought more buyers to the closing table in Lake Placid, Sebring, Avon Park, Lorida & Venus, than any other broker or agent in the entire area.

Her buyers purchased over 600 properties during that period. The rest of the few hundred brokers and agents in Highlands County were well behind. Melissa was the #1 Selling-side agent in the entire area, so you'd be listing with a GREAT agent and your listing team will also include Zack (All About Realty's Sales Manager and a very energetic agent) and Dan, the Broker/Owner of All About Realty - AND WE CAN SAVE YOU MONEY!!

Real Estate Rules Have Changed
You may or may not have heard, but in July, 2024, the way real estate is handled in the US has changed for many brokers. Sellers can continue to pay buyer agents part of the commission received through the listing agent, or to not offer any commission to them. This change only reflects some agents - not us!

Why Did The Rules Change?
Many "6%" brokers kept sticking to their outdated, high-commission model, even though most customers - and some brokers - thought it was too much. Experts want/expect between a 20-30% overall reduction in real estate commissions with these changes. There was a lawsuit - which the National Association Of Realtors (NAR) settled. Now these NAR agents, as part of the settlement, must jump through all sorts of hoops (along with ther clients) - we don't have to.

What We Think
We think some brokers were (and are) greedy. Charging sellers between 5.5-6.5% commission – AND THEY WEREN’T EVEN EQUALLY SPLITTING IT WITH BUYER AGENTS – is way too much. Many also charge “junk” fees (“transaction fees,” etc). We’ve been charging well less than 5% commissions for years. With escalating home prices, it only seemed fair. Some others have done this as well, but too many did not – hence the lawsuit and new rules!

What We Are Doing
All About Realty is providing full service at a discount - what we've successfully been doing for over 20 years, only a bit cheaper:

We charge a 3.9% TOTAL Commission, and we’d offer just OVER half of that to buyer agents – we give a higher precentage than what many brokers offer cooperating buyer brokers, while charging their sellers much more!

We’ll put many listings in the Zillow Showcase Listing Program. We will do advanced, interactive, 360-degree photography for any seller interested (only 10% of an area’s listings are allowed in the Zillow Showcase program – so don't be fooled by large chain agents giving you their outdated sales pitch - we do more, do it better AND cheaper!).

Your listing will be on well over 100 Websites - inclduing all the biggest Real Estate sites, including Realtor.com, Trulia, Homes.com and Zillow.

If your listing agent – or team – brings the buyer, we’ll reduce the total commission to 3.5%.

NOTE: WE ARE THE FIRST (AND THE ONLY AT THE TIME THIS WAS TYPED!) ZILLOW PREMIER SHOWCASE PARTNER BROKER IN HIGHLANDS COUNTY.

Other Reasons To List With Us (Besides Our Low Commission!)

We have been in Business since 2004 – with zero lawsuits or complaints filed.

We advertise Extensively Online because most home buyers - especially with the amount of out-of-town buyers in our area - start their search online.

We utilize many of the best options from the top real estate sites (Zillow, Realtor.com, Trulia and Homes.com). We advertise on Facebook and many other sites through our partnership with Adwords, Adwerks as well as Yelp and others.

We also do a variety of traditional print advertising (Mural Tour Book, Discover Highlands Magazine, etc.). This has become the least effective way to get homes sold, but we still do some choice ads.

We often compete with large “chain” brokerages. An important thing to consider is: The large brokerages have MANY agents with very little experience and marketing dollars, so it's very likely you could get stuck with one of them. That may sound harsh, but many agents work part time and do not spend on much - if anything - on advertising. That is a simple fact. Also, the top 10% of the area agents sell the vast majority of the homes - so why not utilize a top agent - as well as an experienced team?

Of course, there are some very good agents at large franchises - and they can offer you great service and great marketing - but it's very difficult for them to offer ALL that and still save you money (remember the lawsuit that is changing so much? - it is a direct result of many of the large franchises and their bad behavior).

We CAN save you money AND do a great job - so we’d be honored if you chose us to help sell your fabulous home!

A Note About Teams: Don’t be fooled by disingenuous statistics. Some teams have 10-20 agents that mass all their statistics under a single person. It is typical for a husband/wife and small 2-3 people teams to do this, but in many cases the agent is claiming sales they had NOTHING to do with, or had a large team of people working simply to get (trick?) people into listing, then they rarely or never show your home - instead of "Team", a better description is: "Listing Machines That Overcharge"!

Melissa wrote EVERY contract, shows her listings, and worked with every client listed in her statistics (well beyond going to a listing meeting) and ALL our agents keep their own sales statistics - none of them are bunched together.

If you want to discuss listing with us, Email to set up a listing appointment or you can call us at any time at: 863-840-2870 or 863-414-0009. Ask for Melissa, Zack or Dan.

We've advertized in and/or now utilize these print publications: