Our Best Answer Is:

Since 2004, Melissa brought more buyers to the closing table in Lake Placid, Sebring, Avon Park, Lorida & Venus, than any other broker or agent in the entire area.

Her buyers purchased over 600 homes during that period. The rest of the few hundred brokers and agents in Highlands County were well behind. Melissa was the #1 Selling-side agent in the entire area, so you'd be listing with a GREAT agent and your listing team will also include Zack (our youngest, yet experienced and energetic agent) and Dan, the Broker/Owner of All About Realty - AND WE WILL SAVE YOU LOTS OF MONEY!!

ALL homes will now get our rock-bottom commission structure (until further notice):

Your total commission will be 4% if Melissa, Dan or Zack bring a buyer and sells your home - and that occurs about 60% of the time with her listings.

If any other agent or broker sells your home, the total commission will be 5% - BUT, we will offer cooperating brokers 3% - making your home more attractive to sell for other agents, and we take less for ourselves! This is also a great motivation for us to sell your home ourselves - and save you money!

Commission split is far more important than many think - especially these days. Most brokers are offering significantly less than half the commission - this hurts YOU!

We have always split at least equally since the day we opened, and, very often, we offer more than we get. Make sure you ask any agent you consider listing with how they split the commission.

Any agent can stick a sign on your lawn and put your home for sale in MLS, but we work hard and spend a LOT on advertising to bring you buyers and save you money.

Most home buyers - especially with the amount of out-of-town buyers we have in our area - start their search online and we have a comprehensive Web strategy to sell your home. We get an amazing amount of buyer leads for Sebring & Lake Placid from the top 4 real estate sites (Zillow, Realtor.com, Trulia and Homes.com). We also feature our listings on those sites and we are featured agents (you'll see us popping up all over the place if you search). Our Website is highly placed with Google, Yahoo and Bing (and literally over 100 other search engines and directories).

We also do traditional print advertising - such as our big ads each month in the Highlands Homes magazine - among many other things (more listed below).

We offer our buyer clients a rebate of our commission (this can “buy” loyalty to give us a chance to work with more buyers). We are not greedy and make up for our better rates through volume.

We can offer lower commissions because we don't pay significant franchise fees and keep our non-marketing costs down. That is our competitive advantage. Of course, the large franchise's competitive advantage is having a "name," but these days, that doesn't mean much - we are premier agents on the top 3 real estate Websites and we have several top selling agents (including the #1 buyer agent - Melissa). It really all comes down to the individual agent and broker.

Another important thing to consider is: The large brokerages have MANY agents with very little experience and marketing dollars, so it's very likely you could get stuck with one of them. That may sound a bit harsh, but many agents work part time and do not spend on advertising - that is a simple fact. Also, the top 10% of the area agents sell the vast majority of the homes - so why not utilize a top agent?

Of course, there are some very good agents at the large franchises and they can offer you great service and great marketing, but it's very difficult for them to offer ALL that and still save you money. But we can, so call us today for a listing appointment - you'll be glad you did!

A Note About Teams: Don’t be fooled by disingenuous statistics. Some teams have 10-20 agents that mass all their statistics under a single person. It is typical for a husband/wife and small 2-3 people teams to do this, but in some cases the agent is claiming sales they had NOTHING to do with, or had a large team of people working simply to get (trick?) people into listing, then they rarely or never show your home - instead of "Team", a better description is: "Listing Machines That Overcharge"!

Melissa wrote EVERY contract, shows her listings, and worked with every client listed in her statistics (well beyond going to a listing meeting) and ALL our agents keep their own sales statistics.

If you want to discuss listing with us, Email to set up a listing appointment or you can call us at any time at: 863-840-2870 or 863-414-0009. Ask for Melissa or Dan.

We've advertized in and/or now utilize these print publications: